Demographic Data Append

Demographic Data Append Services

Synergy Marketing Group as Consumer Master File is an essential tool to learn more about your customers, and to enhance your existing customer database with current information that will help you increase the effectiveness and success of your target marketing efforts. Match your database against the Synergy Marketing Group Consumer Master File which consists of 230 million individuals and 150 million households nationwide.

Over 500 Available Demographic Data Append Elements

Psychographics, Email, and lifestyle elements available for append, you can understand the household income, age, occupation, education levels, the presence of children, and lifestyle characteristics of your customers.

Appending demographics, behavioral and mortgage information gives you the clearest picture of who your customers really are and allows you to market to them the proper way.

Average Demographic Data Append Matching Percentage

Our internal match rates will vary depending on the accuracy of the names on your list. Your record must match our database record exactly; otherwise no match will be given. The average percentage appended is 60 to 70 percent, depending on the variables selected.

Running some form of address verification and standardization, such as CASS, NCOALink DSF, and DPV may improve the append percentage and is recommended before processing your list. Please contact us today with your Demographic Data Append requirements.

We also offer:
Email Append Services
Landline and VoIP Telephone Number Append
Cellular / Mobile Phone Number Append

Demographic Data Append Filters:

DWELLING/NEIGHBORHOOD

  • Address Type
  • Dwelling Type
  • Estimated Home Value
  • Homeowner Type
  • Latitude
  • Length of Residence
  • Longitude
  • Median Home Value
  • Property Type

ETHNICITY

  • Ethnic Code
  • Percent Black
  • Percent Hispanic

HOUSEHOLD CHARACTERISTICS

  • Estimated Income
  • Household Composition
  • Household Type
  • Marital Status
  • Median Income
  • Median Years in School
  • Oldest Age at Address

INDIVIDUAL

  • Estimated Age
  • Gender
  • Title

WEALTH & FINANCIAL

  • Net Worth Indicator
  • Marital Status
  • Median Income

HOUSEHOLD CHARACTERISTICS

  • Child 0-2 Female
  • Child 0-2 Male
  • Child 0-2 Unknown Gender
  • Child 11-15 Female
  • Child 11-15 Male
  • Child 11-15 Unknown Gender
  • Child 16-17 Female
  • Child 16-17 Male
  • Child 16-17 Unknown Gender
  • Child 3-5 Female
  • Child 3-5 Male
  • Child 3-5 Unknown Gender
  • Child 6-10 Female
  • Child 6-10 Male
  • Child 6-10 Unknown Gender
  • Number of Children
  • Occupation Type
  • Presence of Children

INDIVIDUAL

  • Estimated Age

AUTOMOBILE

  • Online Interests – Cars & Automobiles
  • *Product Registration – Automotive Work
  • *Product Registration – Motorcycling
  • *Product Registration – NASCAR
  • *Product Registration – RV / Motorhomes

BUYING BEHAVIOR

  • Online Interests – Online Auctions
  • *Product Registration – Fashion Clothing
  • *Product Registration – Fine Art & Antiques
  • *Product Registration – Money Making Opps
  • *Product Registration – Shop By Catalog
  • *Product Registration – Shop By Internet
  • *Product Registration – Video & DVD Buyer
  • Online Interests – Debt Consolidation Svc

DONOR

  • Peer Interests – Donor General
  • Peer Interests – Political Donors
  • Peer Interests – Volunteering
  • Peer Interests – Wildlife Donors
  • *Product Registration – Charities General
  • *Product Registration – Community Donor
  • *Product Registration – Democratic Donor
  • *Product Registration – Environmental
  • *Product Registration – Health Charities
  • *Product Registration – Nations Heritage
  • *Product Registration – Political Donor
  • *Product Registration – Republican Donor
  • *Product Registration – Veteran Charities

ETHNICITY

  • Country of Origin
  • Language Preference
  • Premium Ethnic Code
  • Religion

GENERAL INTERESTS

  • Online Interests – Adult Dating Services
  • Online Interests – Apparel & Fashion
  • Online Interests – College & Higher Education
  • Online Interests – Membership Clubs
  • Online Interests – Opportunity Seeker

GENERAL INTERESTS

  • Online Interests – Surveys & Sweepstakes
  • *Product Registration – Astrology
  • *Product Registration – Bible Reading
  • *Product Registration – Book Reading
  • *Product Registration – Care For Elderly
  • *Product Registration – Career Oriented
  • *Product Registration – Casino Gambling
  • *Product Registration – Grandchildren
  • *Product Registration – Home Schooling
  • *Product Registration – Military Veteran
  • *Product Registration – Sweepstakes
  • *Product Registration – Video Games
  • *Product Registration – Video Recording

HEALTH & FITNESS

  • Multi-Buyer – Athletic Lifestyle
  • Multi-Buyer – Fitness Lifestyle
  • Online Interests – Health & Fitness
  • Online Interests – Weight Loss
  • *Product Registration – Bicycling
  • *Product Registration – Exercise Fitness
  • *Product Registration – Extreme Sports
  • *Product Registration – Golf
  • *Product Registration – Improving Health
  • *Product Registration – Low Fat Cooking
  • *Product Registration – Mountain Biking
  • *Product Registration – Natural Foods
  • *Product Registration – Rollerblades
  • *Product Registration – Running / Jogging
  • *Product Registration – Self Improvement
  • *Product Registration – Skateboarding
  • *Product Registration – Snow Boarding
  • *Product Registration – Snow Skiing
  • *Product Registration – Sport Participant
  • *Product Registration – Tennis
  • *Product Registration – Walk For Health
  • *Product Registration – Weight Control

HOME & GARDEN

  • Multi-Buyer – Do It Yourself Lifestyle
  • Online Interests – Home Improvement
  • *Product Registration – Home Decorating
  • *Product Registration – Home Improvement
  • *Product Registration – Plants & Gardening
  • *Product Registration – Swimming Pool
  • *Product Registration – Workshop Tools

HOUSEHOLD CHARACTERISTICS

  • Occupation

INDIVIDUAL

  • Date of Birth
  • Month of Birth

INTERESTS & HOBBIES

  • Multi-Buyer – Cultural Lifestyle
  • Multi-Buyer – Domestic Lifestyle
  • Multi-Buyer – Good Life Lifestyle
  • Online Interests – Military
  • *Product Registration – Antique Collector
  • *Product Registration – Christian Music
  • *Product Registration – Classical Music
  • *Product Registration – Coin Collector
  • *Product Registration – Collectibles
  • *Product Registration – Cooking at Home
  • *Product Registration – Country Music
  • *Product Registration – Crafts
  • *Product Registration – Cultural/Art Events
  • *Product Registration – Easy Listen Music
  • *Product Registration – Gospel Music
  • *Product Registration – Gourmet Cooking
  • *Product Registration – Jazz Music
  • *Product Registration – Needlework & Knitting
  • *Product Registration – Photography
  • *Product Registration – Quilting
  • *Product Registration – R&B Music
  • *Product Registration – Rap Music
  • *Product Registration – Rock Music
  • *Product Registration – Science Fiction
  • *Product Registration – Sewing
  • *Product Registration – Watch Sports
  • *Product Registration – Wines

MARKET MODELS

  • Nielsen County Code
  • Peer Groups

OUTDOOR ACTIVITIES

  • Multi-Buyer – Outdoors Lifestyle
  • Peer Interests – Camping
  • *Product Registration – Boating & Sailing
  • *Product Registration – Camping & Hiking
  • *Product Registration – Fishing
  • *Product Registration – Gardening
  • *Product Registration – Gardening Veggies
  • *Product Registration – Hunting
  • *Product Registration – Power Boating
  • *Product Registration – Sailing

PETS & ANIMAL INTERESTS

  • *Product Registration – Horseback Riding
  • *Product Registration – Own a Cat
  • *Product Registration – Own a Dog

TECHNOLOGY

  • Internet User
  • Multi-Buyer – Technology Lifestyle
  • Online Interests – Cable Internet Services
  • Online Interests – Computer Products
  • Online Interests – Telephone Services
  • *Product Registration – AT&T Service
  • *Product Registration – Cable TV Viewing
  • *Product Registration – Computer Savvy
  • *Product Registration – Electronics
  • *Product Registration – Internet Expert
  • *Product Registration – iPod / MP3 Owner
  • *Product Registration – MCI Service
  • *Product Registration – New Technology
  • *Product Registration – Recorded Music
  • *Product Registration – Sprint Service

TRAVEL

  • Online Interests – Travel
  • *Product Registration – Cruise Ship Travel
  • *Product Registration – Foreign Travel
  • *Product Registration – Frequent Flyer
  • *Product Registration – Travel for Business
  • *Product Registration – Travel for Pleasure
  • *Product Registration – Travel in USA

WEALTH & FINANCIAL

  • Multi-Buyer – Blue Chip Lifestyle
  • Online Interests – Insurance
  • Online Interests – Investor
  • *Product Registration – Mutual Funds
  • *Product Registration – Own Real Estate
  • *Product Registration – Stocks & Bonds
  • *Product Registration – Vacation Home

CREDIT BEHAVIOR

  • Credit Card – Bank
  • Credit Card – Company Card
  • Credit Card – Gas
  • Credit Card – High End
  • Credit Card – Miscellaneous
  • Credit Card – Retail
  • Credit Card – Specialty
  • Credit Card – Travel
  • Credit Card – Upscale Retail

BUYING BEHAVIOR

  • Mail Order Buyer – General
  • Mail Order Responder – General

DONOR

  • Mail Order Donor – General

AUTOMOBILE

  • Buyer – Automobiles & Trucks
  • Buyer – Cars & Auto Racing
  • Buyer – General Automotive
  • Buyer – Motorcycles & ATVs

BUYING BEHAVIOR

  • Buyer – Accessories & Apparel
  • Buyer – Bargain Hunters
  • Buyer – Beauty Products
  • Buyer – Books General
  • Buyer – Business Purchases
  • Buyer – Childrens Apparel
  • Buyer – Continuity Buyer
  • Buyer – Dollars Spent Recently
  • Buyer – General Apparel
  • Buyer – Home Office Products
  • Buyer – Magazine & Books
  • Buyer – Magazine Subscriber
  • Buyer – Mens Apparel General
  • Buyer – Mens Apparel High End
  • Buyer – Online Catalog Buyer
  • Buyer – Online Purchasing
  • Buyer – Opportunity Seekers
  • Buyer – Personal Finances
  • Buyer – Personalized Items
  • Buyer – Sweepstakes Buyer
  • Buyer – Total Dollars Spent
  • Buyer – Total Number Of Orders
  • Buyer – Women’s Apparel
  • Buyer – Women’s Fashion
  • Magazine Subscriber – Book Buyers
  • Magazine Subscriber – General Subscriber
  • Magazine Subscriber – Mail Order Buyers
  • Magazine Subscriber – Multiple Publications
  • Subscriber – Mail Order Buyer L,M,H
  • Subscriber – Mail Order Fashion L,M,H
  • Subscriber – Total Order Buyer L,M,H

CREDIT BEHAVIOR

  • Buyer – Using Credit Card
  • Collectibility Credit Score
  • Income Producing Assets
  • Revolving Bankcard Debt
  • Subscriber – Credit Card User L,M,H
  • Summarized Credit Score

DONOR

  • Buyer – Charitable Donor
  • Buyer – Gift Giver
  • Subscriber – Contributor / Donor L,M,H

ETHNICITY

  • Buyer – African American
  • Buyer – Asian
  • Buyer – Hispanic
  • Magazine Subscriber – Spanish Speaking

GENERAL INTERESTS

  • Buyer – Adult Interests
  • Buyer – Books Devotional / Religious
  • Buyer – Current Events
  • Buyer – Gambling & Casinos
  • Buyer – Gay & Lesbian Intersts
  • Buyer – Politically Conservative
  • Buyer – Politically Liberal
  • Buyer – Tobacco Products
  • Buyer – Wildlife & Environment
  • Subscriber – Avid Book Reader L,M,H
  • Subscriber – Books or Magazines L,M,H
  • Subscriber – Holiday Activities L,M,H
  • Subscriber – Sweepstakes L,M,H

HEALTH & FITNESS

  • Buyer – Baseball Products
  • Buyer – Basketball Products
  • Buyer – Biking Products
  • Buyer – Fitness & Exercise Products
  • Buyer – Football Products
  • Buyer – Golf Products
  • Buyer – Health & Diet Products
  • Buyer – HealthFoods
  • Buyer – Hockey Products
  • Buyer – Running Products
  • Buyer – Ski & Snowboarding Products
  • Buyer – Soccer Products
  • Buyer – Sports & Recreational Products
  • Buyer – Sports General Products
  • Buyer – Swimming Products
  • Buyer – Tennis Products
  • Magazine Subscriber – Active Families
  • Magazine Subscriber – Adult Health
  • Magazine Subscriber – Beauty & Fashion
  • Magazine Subscriber – Children Health
  • Magazine Subscriber – Fitness & Exercise
  • Magazine Subscriber – Health Ailments
  • Magazine Subscriber – Nutrition or Diet
  • Subscriber – Fitness L,M,H
  • Subscriber – Golfing L,M,H
  • Subscriber – Health & Fitness L,M,H
  • Subscriber – Healthy Cooking L,M,H
  • Subscriber – Sports L,M,H

HOME & GARDEN

  • Buyer – Do it Yourself Products
  • Buyer – Gardening & Flowers
  • Buyer – Home Decorating
  • Buyer – Home Living Products
  • Magazine Subscriber – Decorating
  • Magazine Subscriber – Gardening
  • Magazine Subscriber – Home Improvement
  • Subscriber – Decorating & Design L,M,H
  • Subscriber – Do It Yourself L,M,H
  • Subscriber – Garden & Landscaping L,M,H

INTERESTS & HOBBIES

  • Buyer – American History Products
  • Buyer – Aviation Interest
  • Buyer – Books Fiction
  • Buyer – Books History
  • Buyer – Books Humor & Comics
  • Buyer – Books Inspirational
  • Buyer – Books Non-Fiction
  • Buyer – Books Science Fiction
  • Buyer – Collectibles
  • Buyer – Cooking Products
  • Buyer – Crafts – Crochet
  • Buyer – Crafts – General
  • Buyer – Crafts – Knitting
  • Buyer – Crafts – Needlepoint
  • Buyer – Crafts – Quilting
  • Buyer – Crafts – Sewing
  • Buyer – Culture / Arts
  • Buyer – Games / Video Games
  • Buyer – Gourmet Foods & Cooking
  • Buyer – Hobbies
  • Buyer – Music Interests
  • Buyer – Photography
  • Buyer – Products for Children
  • Buyer – Products for College
  • Buyer – Products for Family
  • Buyer – Products for Seniors
  • Buyer – Products for Teens
  • Buyer – Products for Women
  • Buyer – Products Grandparents
  • Buyer – Science
  • Buyer – Stationery Products
  • Buyer – TV / Movies / Video
  • Magazine Subscriber – Cooking
  • Magazine Subscriber – Crafts
  • Magazine Subscriber – Empty Nesters
  • Magazine Subscriber – Gourmet Foods
  • Magazine Subscriber – Sewing & Knitting
  • Magazine Subscriber – Woodworking
  • Subscriber – Collectibles L,M,H
  • Subscriber – Crafts L,M,H
  • Subscriber – Gourmet Cooking L,M,H
  • Subscriber – Music & Videos L,M,H
  • Subscriber – Needlework L,M,H
  • Subscriber – Quilting L,M,H
  • Subscriber – Sewing L,M,H
  • Subscriber – Woodworking L,M,H

OUTDOOR ACTIVITIES

  • Buyer – Boating & Sailing Products
  • Buyer – Camping & Hiking Products
  • Buyer – Fishing Products
  • Buyer – Hunting or Fishing Products
  • Buyer – Hunting Products
  • Buyer – Rural Farming
  • Subscriber – Outdoors L,M,H

PETS & ANIMAL INTERESTS

  • Buyer – Birds & Pet Products
  • Buyer – Cats & Cat Products
  • Buyer – Dogs & Dog Products
  • Buyer – Horses & Related Products
  • Buyer – Pets & Pet Products General
  • Subscriber – Cats L,M,H
  • Subscriber – Dogs L,M,H

TECHNOLOGY

  • Buyer – Computer Products
  • Buyer – Electronic Products
  • Buyer – High Tech Products
  • Buyer – Internet Products
  • Buyer – Internet Service Providers
  • Magazine Subscriber – Computer Products
  • Subscriber – Computers L,M,H
  • Subscriber – High Tech Electronics L,M,H
  • Subscriber – Home Electronics L,M,H

TRAVEL

  • Buyer – Cruise Vacations
  • Buyer – Ocean Beaches Vacations
  • Buyer – Travel – General
  • Buyer – Travel – Recreational Vehicle
  • Buyer – Travel in USA
  • Magazine Subscriber – Travel
  • Subscriber – Travel L,M,H

WEALTH & FINANCIAL

  • Magazine Subscriber – Finance
  • Subscriber – Investors L,M,H