Synergy Marketing Group’s Hispanic Households List contains almost 12,000,000 Hispanic households and 21,000,000 individuals in the United States. Hispanics are the fastest growing minority group in the U.S. with more than $300 billion in buying power. Hispanic households receive an average of 50 direct mail pieces per year, compared to 500 or more in the general population. Hispanic consumers aren’t as jaded as the general market and are much more likely to read and respond to direct mail. Demographic data suggest that direct mail is the only effective marketing medium to access this lucrative market. Don’t miss out on this tremendous opportunity.
FACTS:Synergy Marketing Group’s Hispanic Households List database uses a rule based system that applies computer rules for first names, surnames, surname prefixes and suffixes, and geographic criteria in a specific order to identify the ethnicity, religion, and language preference of an individual. Unlike systems using either exact spelling of surnames, or matching against nationwide lists pre-coded with surnames, Synergy Marketing Group’s database uses a comprehensive analysis process that results in both a higher match rate percentage and a higher degree of accuracy, as well as a broader and more precise breakdown of ethnicity / religion / language preference classifications. We identify language preference by first identifying unique first names. For example, we will say a woman whose first name is Marisol probably speaks and thinks in Spanish whether or not her last name is Lopez or Koslowski. Second, we examine identified surnames with commonly used first names for each surname’s ethnicity to predict language preference. For example, the surname Garcia is most often Hispanic, while the first name Pablo is common but not unique to Hispanics. We will then predict that Pablo Garcia speaks Spanish. However, if Pablo’s last name were Debrito, which we identify as Portuguese, we would predict that this Pablo is Portuguese and speaks Portuguese.
Our Hispanic Households List is available as a direct mail marketing list, and as telephone marketing list. We also offer Hispanic Households Email Lists through our Consumer Email Lists.
Please contact us today to discuss how our Hispanic Households List can help you reach your target market.