Data Hygiene Services
Database Cleansing & Custom Processing Services
At Synergy Marketing Group, we are uniquely positioned to provide a consulting resource to maximize your marketing success through effective Data Hygiene Services
Duplicate names on your customer file are a source of confusion and a waste of marketing dollars. Synergy Marketing Group’s Analytical Merge/ Purge has the ability to clean-up your customer or prospect file based on individual names, addresses, phone numbers and more.
Look to Synergy Marketing Group for all of your mail and postal processing services, as just a part of our Data Hygiene Services. In today’s high speed world, change occurs at an alarming rate. Customer data that was once fresh is very quickly outdated. Whether you’re communicating with customers via email or through traditional Direct Mail means, Synergy Marketing Group can help keep your mail on target, your database clean and up to date, and your postal costs to a minimum.
Synergy Marketing Group uses a single file made up of multiple national databases to provide the best phone numbers and information available.
Using the Phone Number Verification option, Synergy Marketing Group can flag a client’s list for phone number matches. The client’s file must contain a phone number, and that phone number must be defined in the file definition. The entire number, including area code, must match to be considered a verified phone number.
Cable Append – Add a name to a street address
When your file or prospect list contains only residential street addresses, this service can match the street address and return a name and/or telephone number based on your choice. Match rates vary based on input records age. Charges for Cable Append are based on the number of records matched for Name and number of records matched for Telephone
Privacy is a hot topic and keeping up with the legislative changes can be a time consuming job. Synergy Marketing Group takes the privacy worry out of your hands for both your Telemarketing and Direct Mailing campaigns. We maintain and update the National FTC Do-Not-Call file, & various state Do-Not-Call lists. These records are suppressed automatically to ensure that your marketing efforts conform to all Federal and State legislation. Synergy Marketing Group will continue adding Do-Not-Call records as they become available and do everything in our power to keep up with the rapidly advancing legislation.
NCOALink 18 & 48
In addition to 18 and 48 months of Move Update information and USPS Return Codes, we are pleased to offer DPV as part of our standard NCOA Link offering. Over 40 million Americans change addresses annually. NCOA Link 18 & 48 Month matches mailing list addresses to 18 & 48 months of change of address information for families, individuals and businesses. This data is updated weekly.
List Profiling / Penetration Analysis
How much do you know about your current customers? Synergy Marketing Group utilizes a consumer database of over 200 million records, with over 500 demographic and psychographic elements. We’ll match to your customer list and provide a penetration analysis of household-level demographic elements such as Age, Income, Ethnicity, Occupation, Marital Status and Gender in a professionally designed report. You will then be ready to target additional prospects with similar profiles and improve your response rates!
Sending direct mail to the recently deceased adds insult to injury for the remaining members of a household. For others, it can create active hostility toward your company. It is a common complaint and it is impossible to quantify the emotional distress suffered by the surviving members of the family and/or friends.
Not only is this practice bad manners, but it is also bad for business. These useless mailings are not just a waste of time and money, but are also a hindrance to your company’s reputation. Let Synergy Marketing Group identify deceased customers/prospects using a database of over 36 million records. Synergy Marketing Group can screen your entire file instantly and remove or flag those customers or prospects that are deceased.